In the era of communication, social networks and artificial intelligence, public opinion has gained special importance both at the national and international levels. In fact, the construction of individual, social, international and global mentality is being formed based on the media. In this context, the role of different diplomacy, especially cultural diplomacy, is very important in relation to the mass audience as a general audience at the international level.
Among the important types of modern diplomacy and one of the basic aspects of public diplomacy is cultural diplomacy, which uses soft power, especially culture and cultural components, to influence public opinion.
In this research, a relatively comprehensive study of cultural diplomacy and its relationship with political power, cultural power, and soft power is attempted, with an emphasis on goals and agents. Therefore, the theoretical foundations of the research include the most important theoretical approaches in the field of cultural diplomacy, which have been discussed with a descriptive-analytical method.
One of the most important results of this research is the analysis of different definitions, the explanation of similar concepts, the explanation of the most important goals and the effort to present a usable study in relation to cultural diplomacy.